The Brighton and Hove Albion Supporter Survey was the biggest ever undertaken amongst the fans of a single club, attracting 1,236 respondents. It’s purpose was to provide an empirical base to help lobby city councillors to grant planning permission for the club to return to Brighton after a two year exile in Gillingham.
The findings helped dominate media channels, lobby elected politicians and ultimately win the argument.
“The fan survey undertaken by Scott & Jones was a defining piece of work which provided a lucid socio economic insight to our supporter base. It enabled us to demonstrate to politicians and officials the economic and cultural value of having a professional football club playing in the City.”
Martin Perry, Chief Executive, Brighton & Hove Albion