A major energy and technology exposition organiser based in Amsterdam, European Utility Week were impressed by our previous marketing strategies within the gaming sector and gave us the opportunity to do the same for the global utilities industry. EUWs team in Amsterdam wholeheartedly embraced the concept of the various utility sectors being represented by traditional orchestral sections. A visually powerful design was used to highlight the individual areas of the show and to show a coming together of all industry sectors as an Orchestra of Utilities. After the success of the show S&J were commissioned to produce the corporate id for each of the regional brands in the Utility Week global group (Africa, Asia, Latin America and Australia).