The CHIPS charity was formed in 2001 by commercial organisations active in the gaming industry. It has raised £1.6 million to purchase bespoke powered wheel chairs for children, for whom the NHS, cannot or will not assist. The money raised goes directly to the charity, with trustees not claiming a penny in expenses. The aim for CHIPS co-founder, Linda Lindsay, is to beat the record 47 chairs presented in a single year. By shining a light on the individuals and their families to have benefitted from the work of CHIPS, FREEDOM! demonstrates the generosity of supporters and identifies the raft of opportunities that exist for companies to get involved and help Linda achieve her ambition.