ICE Discover

After the success of the ‘Sensational’ campaign which achieved record breaking exhibitor and visitor numbers, Clarion Gaming asked us to come up with the concept for ICE 2015. With the invitation to ‘DISCOVER’ the new experiences at the ICE show we produced Hollywood movie blockbuster style artwork including posters and lobby cards to be used as direct mail and digital media. To enable the campaign to be refreshed periodically we felt it was important to create not just one, but a number of artworks to illustrate the theme of Discovery in different but complimentary expressions, based around 4 major works by Jules Verne. Oversized wall artwork and a huge amount of promotional material was printed, a short animated promotional film overseen and a bespoke reprint of ‘Around the World in 80 Days’ produced. This campaign saw Scott and Jones win the prestigious AEO Excellence Awards for the Marketing Campaign of the Year.