ICE Totally Gaming

The gaming industry’s leading news generation agency, S&J has built close and effective relationships with 100+ of the industry’s print and electronic media. Responsible for the international media relations and creative marketing on behalf of ICE Totally Gaming, S&J has helped to attract over 200,000 industry professionals from 180 sovereign states to the London show over the last decade.  The net floor space occupied by ICE exhibitors has increased by 73% since 2012 with attendance up in each of the last five years.  Further recognition was achieved when ICE secured the AEO Marketing Campaign of the year award.