ICE Totally Gaming is the largest and most influential gaming exhibition in the world, even eclipsing those events staged in Las Vegas.  Each year ICE attracts an international attendance in excess of 25,000 visitors and the 500+ exhibitors occupy the majority of the halls at London ExCeL.  International gaming’s flagship event of the year registers Net Promoter Scores – the propensity of attendees to recommend a brand or product to a friend or colleague – amongst the elite of UK business exhibitions.  ICESTYLE, a print and digital preview which told the ICE narrative, reflected its brand values and highlighted the features and opportunities for attendees.