POP-U-LOTTO

For a Canadian lottery start-up we took a bright pop art style and an irreverent and humourous approach. The client was keen to launch a ‘lottery for the people’, an online lottery with a difference promising guaranteed winners so we came up with the name Populotto, designed a corporate identity that allowed subsequent artwork to use as a launching pad. Website and game design, website copy, an exhibition stand, stationery and advertising.