Research

S&J has undertaken research projects and focus groups for a wide range of clients, establishing the needs, motivations and attitudes of bingo players, journalists, international business executives, social gamers, employees, magazine subscribers, health professionals and football fans – amongst others. The cultural and socio economic audit of Brighton and Hove Albion supporters was the biggest of its type to be undertaken amongst the fans of a single club, attracting 1,236 respondents.  Its purpose was to provide an empirical case study to help lobby local politicians and city councillors to grant planning permission for the Club to return to the City after a two year exile, playing ‘home’ games in Gillingham.  The findings helped dictate the argument, dominate media channels, influence politicians and win the argument, ultimately paving the way for the opening of The AmEx Community Stadium.

‘The fan survey undertaken by Scott & Jones was a defining piece of work which provided a lucid socio economic insight to our supporter base. It enabled us to demonstrate to politicians and officials the economic and cultural value of having a professional football club playing in the City.’
Martin Perry, Director, Brighton & Hove Albion