With the US iGaming industry facing political and economic crisis, we were commissioned to create a campaign design highlighting the decisions and problems faced by the iGaming community for a series of seminars and talks organised by GiGse (Global iGaming Summit & Expo) in San Francisco. Using imagery steeped in Americana, we hoped to capture peoples’ imagination with the iconic ‘crossroads’ theme with all of it’s inherent blues heritage, to work hand in hand with the traditional meaning – of a decision to be made. Our designs were used across print and digital media – press advertisements, web banners and an interactive website design produced on behalf of GiGse.